SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain progressively, conserve aggressively, get a home, and prepare for retired life. However Gen Z is coming close to money with a fresh point of view. As opposed to concentrating entirely on long-lasting buildup, this generation is p

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